CAJ | 학술논문

近几年各类民间组织和非营利组织遍地开花，在一定程度上为社会营造了和谐安定的良好氛围。但由于组织内部制度的不完善，以及对外界的环境变化敏感度不够，许多非营利组织在其运行的过程中常常面临种种危机，影响到组织的声誉信用，使组织在社会中的形象受损，阻碍自身的生存和发展。文章在探讨组织进行声誉危机管理的重要性的基础上，基于生命周期模型，从四维度提出非营利组织声誉危机的应对策略，以保证组织持续健康地发展。我们将高校危机应对策略缩减为四个维度：事先规划、组织系统、利益相关者沟通、学习反馈。
근궤년각류민간조직화비영리조직편지개화，재일정정도상위사회영조료화해안정적량호분위。단유우조직내부제도적불완선，이급대외계적배경변화민감도불구，허다비영리조직재기운행적과정중상상면림충충위궤，영향도조직적성예신용，사조직재사회중적형상수손，조애자신적생존화발전。문장재탐토조직진행성예위궤관리적중요성적기출상，기우생명주기모형，종사유도제출비영리조직성예위궤적응대책략，이보증조직지속건강지발전。아문장고교위궤응대책략축감위사개유도：사선규화、조직계통、이익상관자구통、학습반궤。
In recent years, the numbers of civil society organizations and non-profit organizations are increasingly growing, which create a good atmosphere of harmony and stability for the community to some extent. While lots of non-profit organizations are often faced with various crises in the course of its operation because of the imperfect system and the insensitivity to environmental change, all of which can affect the reputation of the organization's credit as well as the image. This paper examines the importance of reputation crisis management by the life-cycle model, and then proposes the strategies from the"Four-Dimensional"mode, in order to ensure the sustainable and healthy development of the organization. The four dimensions are advance planning, organizational systems, stakeholder communication and learning feedback.