体育科技文献通报
體育科技文獻通報
체육과기문헌통보
BULLETIN OF SPORT SCIENCE & TECHNOLOGY
2012年
7期
21-22,28
,共3页
苏北%体育赛事%市场%现状%对策
囌北%體育賽事%市場%現狀%對策
소북%체육새사%시장%현상%대책
north Jiangsu province%sports events%market%countermeasures%current situation
以苏北地区体育赛事市场开发为研究对象,运用文献资料法、访谈、数理统计等研究方法,归纳出体育赛事市场开发对城市发展的作用,并根据苏北体育赛事市场具有体育赛事水平较低、内容相对单调、空间较为集中、体育赛事举办逐年增加、体育赛事规模小等特征,探索性的提出相应的发展对策。
以囌北地區體育賽事市場開髮為研究對象,運用文獻資料法、訪談、數理統計等研究方法,歸納齣體育賽事市場開髮對城市髮展的作用,併根據囌北體育賽事市場具有體育賽事水平較低、內容相對單調、空間較為集中、體育賽事舉辦逐年增加、體育賽事規模小等特徵,探索性的提齣相應的髮展對策。
이소북지구체육새사시장개발위연구대상,운용문헌자료법、방담、수리통계등연구방법,귀납출체육새사시장개발대성시발전적작용,병근거소북체육새사시장구유체육새사수평교저、내용상대단조、공간교위집중、체육새사거판축년증가、체육새사규모소등특정,탐색성적제출상응적발전대책。
Taking the sports market development in north Jiangsu province as research object, using the method of literature review, interview and mathematical statistics, this paper summarizes the influence of sports marketing on the urban development. The sports events in north Jiangsu has some characteristics, such as the low level, the relatively concentrated space, the relatively monotonous content, the increasing sports events organized yearly and the small scale. According to these characteristics, some development measurements are put forward.