CAJ | 학술논문

名人故里是一种重要的旅游品牌,具有丰富的人文价值、社会价值和经济价值。近年来,围绕名人故里旅游品牌的争夺愈演愈烈。文章从旅游品牌的概念和意义出发,以四川江油和湖北安陆对李白故里的争夺为例,探讨了这一冲突的原因、影响和解决对策。在江油是李白故里,安陆是李白的重要足迹所在地,二者共享李白故里品牌的基础上,文章指出江油和安陆应围绕＂李白文化＂加强沟通与合作,依据自身的禀赋资源和客观条件,实行差异化的产品策略,共同开发＂李白故里＂这一文化旅游品牌,实现互利双赢。
명인고리시일충중요적여유품패,구유봉부적인문개치、사회개치화경제개치。근년래,위요명인고리여유품패적쟁탈유연유렬。문장종여유품패적개념화의의출발,이사천강유화호북안륙대리백고리적쟁탈위례,탐토료저일충돌적원인、영향화해결대책。재강유시리백고리,안륙시리백적중요족적소재지,이자공향리백고리품패적기출상,문장지출강유화안륙응위요＂리백문화＂가강구통여합작,의거자신적품부자원화객관조건,실행차이화적산품책략,공동개발＂리백고리＂저일문화여유품패,실현호리쌍영。
Celebrities＇hometown is an important tourism brand with rich cultural, social and economic value. In recent years, the battle to tourism brand involving celebrities＇hometown is becoming even more violent. Based on the concept and meaning of tourism brand and taking the battle to tourism brand between Jiangyou in Sichuan and Anlu in Hubei as an example, this paper explores the cause, influence and countermeasures of this conflict. It points out that the two counties should strengthen communication and cooperation about ＂Li Bai culture＂, carry out the product strategy with differentiation, jointly develop the of the culture and tourism brand involving ＂ Li Bai＇s hometown＂ and achieve the mutual benefits and win -win outcomes in accordance with their own natural resources and objective conditions.