CAJ | 학술논문

网络营销是信息时代产生的一种新的市场营销模式,与传统营销相比,在实时性、互动性、广泛性、便利性和成本控制等方面具有特定的优势,但网络营销存在安全隐患和监管的难点,监管机构应积极采取措施、完善相关法律法规、强化监管措施、创新监管方法,积极推进和扶持食品网络营销的健康发展,维护食品安全与消费者健康.
망락영소시신식시대산생적일충신적시장영소모식,여전통영소상비,재실시성、호동성、엄범성、편리성화성본공제등방면구유특정적우세,단망락영소존재안전은환화감관적난점,감관궤구응적겁채취조시、완선상관법율법규、강화감관조시、창신감관방법,적겁추진화부지식품망락영소적건강발전,유호식품안전여소비자건강.
Internet marketing is a new marketing management mode produced by information age. Com- pared with traditional one, the internet marketing has the advantages of instantaneity, interactivity, uni- versality, convenience and cost control; however, it also has potential safety hazard and was difficult to supervise. Thus the supervision organization should take positive action, perfect the related laws, strengthen regulatory measure, create new ways to supervise, promote and support the healthy develop- ment of food internet marketing, to keep food safe and consumer healthy.