渔业信息与战略
漁業信息與戰略
어업신식여전략
Fisheries Information & Strategy
2012年
2期
108-112
,共5页
杨艳艳%徐强%吕振波%李凡%孙春晓%张焕君%徐炳庆
楊豔豔%徐彊%呂振波%李凡%孫春曉%張煥君%徐炳慶
양염염%서강%려진파%리범%손춘효%장환군%서병경
休闲渔业%烟台海洋休闲渔业%品牌战略
休閒漁業%煙檯海洋休閒漁業%品牌戰略
휴한어업%연태해양휴한어업%품패전략
leisure fisheries%ocean leisure fisheries of Yantai%brand strategy
以品牌经营管理的角度阐述了烟台发展海洋休闲渔业的必要性及战略意义，从宏观、微观和战略全局三个方面对影响烟台实施海洋休闲渔业品牌战略的因素进行了研究。并分别从政府和从业者的立场出发，提出相应的建议和解决方案，以期加速实施烟台海洋休闲渔业品牌战略，进一步提升和增强烟台海洋休闲渔业的整体竞争力。
以品牌經營管理的角度闡述瞭煙檯髮展海洋休閒漁業的必要性及戰略意義，從宏觀、微觀和戰略全跼三箇方麵對影響煙檯實施海洋休閒漁業品牌戰略的因素進行瞭研究。併分彆從政府和從業者的立場齣髮，提齣相應的建議和解決方案，以期加速實施煙檯海洋休閒漁業品牌戰略，進一步提升和增彊煙檯海洋休閒漁業的整體競爭力。
이품패경영관리적각도천술료연태발전해양휴한어업적필요성급전략의의，종굉관、미관화전략전국삼개방면대영향연태실시해양휴한어업품패전략적인소진행료연구。병분별종정부화종업자적립장출발，제출상응적건의화해결방안，이기가속실시연태해양휴한어업품패전략，진일보제승화증강연태해양휴한어업적정체경쟁력。
The necessity and strategic significance of developing ocean leisure fishery resource from the view of brand management were discussed. The influencing factors which related to build the brand strategy of Yantai ocean leisure fisheries were analyzed from macro, microscopic and integrated view, and problems worthy debating were also discussed. Finally solutions to these problems were provided respectively from the view of government and practitioners. The solution will accelerate the process to carry out the brand strategy, and further help increase the overall competitive strength of Yantai ocean leisure fishing.
