CAJ | 학술논문

随着生源的逐年递减,高校逐渐从＂卖家＂转变为＂买家＂,在招生宣传中采取各种方式吸引考生。本文探究作为招生宣传最直观方式的校园开放日的重要性、现状及如何有效开展。
수착생원적축년체감,고교축점종＂매가＂전변위＂매가＂,재초생선전중채취각충방식흡인고생。본문탐구작위초생선전최직관방식적교완개방일적중요성、현상급여하유효개전。
A progressive decrease in the source of students, colleges and universities is subjected to be from ＂sellers＂ to ＂buyers＂. In this case, on enrollment advertisement they try their best to attract more candidates. Among kinds of ad ways, the School Open Day is the most direct-viewing. So this paper aims to explore its importance, the situation and the issue of how to run it efficiently.