CAJ | 학술논문

品牌命名是商业社会中商业主体最重要的市场营销行为之一。一个成功的品牌名,能为产品的宣传、市场销售起到积极的推动作用。着眼于近年来市场上较为知名的美容化妆品的品牌命名,从语言学、商业心理学、文化学等角度对化妆品市场现有品牌名实例进行评价分析,总结出14种品牌命名法。
품패명명시상업사회중상업주체최중요적시장영소행위지일。일개성공적품패명,능위산품적선전、시장소수기도적겁적추동작용。착안우근년래시장상교위지명적미용화장품적품패명명,종어언학、상업심이학、문화학등각도대화장품시장현유품패명실례진행평개분석,총결출14충품패명명법。
The naming of brand names is one of the most important marketing behaviors conducted by the businessmen in this business society.One successful brand name can make positive contribution to the product promotion and market sales.This paper focuses its attention on the brand naming of some comparatively well-known cosmetic products in the recent years,compares and makes evaluation and analysis of some existing brand names in the markets from the perspectives of Linguistics,Business Psychology and Culturology,and then summarizes 14 brand naming approaches.