CAJ | 학술논문

网络购物不仅改变了传统的商业交易方式、突破了地域间的时空条件制约,还大大提高了企业商务活动的交易效率和消费者购物的便捷性,正在成为越来越多消费者的选择。文章通过分析消费者对网购网站广告的态度,结合当今最新的行业趋势信息及案例来探讨网购网站广告的传播问题,探究在网购网站层出不穷的情况下,如何凭借良好的传播形式及内容在消费者进行选择时占据优势地位。
망락구물불부개변료전통적상업교역방식、돌파료지역간적시공조건제약,환대대제고료기업상무활동적교역효솔화소비자구물적편첩성,정재성위월래월다소비자적선택。문장통과분석소비자대망구망참엄고적태도,결합당금최신적행업추세신식급안례래탐토망구망참엄고적전파문제,탐구재망구망참층출불궁적정황하,여하빙차량호적전파형식급내용재소비자진행선택시점거우세지위。
Online-shopping has not only changed the traditional business transactions and broken through the constraints of time and space in different places,but greatly improved the trading efficiency of the business activities and consumer＇s convenience,and is becoming the choice of more and more consumers.This article,combined with the latest commercial trend information and specific cases,is to analyze the consumer＇s attitude towards the advertising of online-shopping websites and to study the communication issues of these advertisements.And moreover,this article discusses the problems of how to occupy the vantage point among the customers with good communication effects under the conditions of endless emergence of online-shopping websites.