宁波职业技术学院学报
寧波職業技術學院學報
저파직업기술학원학보
THE JOURNAL OF NINGBO POLYTECHNIC
2014年
2期
76-79,91
,共5页
如家%经济型酒店%成功因素
如傢%經濟型酒店%成功因素
여가%경제형주점%성공인소
critical success factors%budget hotels%Home inns
如家酒店集团作为中国酒店业海外上市第一股，是中国经济型连锁酒店的领军人物。如家快速发展取得成功的原因包括市场的发展需求，创新的经营理念和以客户为本文化。
如傢酒店集糰作為中國酒店業海外上市第一股，是中國經濟型連鎖酒店的領軍人物。如傢快速髮展取得成功的原因包括市場的髮展需求，創新的經營理唸和以客戶為本文化。
여가주점집단작위중국주점업해외상시제일고，시중국경제형련쇄주점적령군인물。여가쾌속발전취득성공적원인포괄시장적발전수구，창신적경영이념화이객호위본문화。
This study examines the critical success factors of budget hotels in China,taking Home Inns as the study case. These critical success factors are people,timing/contextual factors,strategic choices,managerial and operational efficiency,performance/product,and Home Inns’ culture. The result also indicates that different factors contributed to Home Inns’ success at different developing stages. Furthermore,the implications of Home Inns’ successful development are also suggested.
