当代石油石化
噹代石油石化
당대석유석화
PETROLEUM & PETROCHEMICAL TODAY
2012年
3期
35-38
,共4页
上海%高品号汽油%消费%营销
上海%高品號汽油%消費%營銷
상해%고품호기유%소비%영소
Shanghai%high-grade gasoline%consumption%marketing
通过对高品号汽油使用群体的消费调研发现,高品号汽油消费市场仍存巨大潜力,品牌服务尚需加大力度,优势项目还待做细做强,提出了做大加油卡销售、做强企业品牌、做细客户服务三条建议。
通過對高品號汽油使用群體的消費調研髮現,高品號汽油消費市場仍存巨大潛力,品牌服務尚需加大力度,優勢項目還待做細做彊,提齣瞭做大加油卡銷售、做彊企業品牌、做細客戶服務三條建議。
통과대고품호기유사용군체적소비조연발현,고품호기유소비시장잉존거대잠력,품패복무상수가대력도,우세항목환대주세주강,제출료주대가유잡소수、주강기업품패、주세객호복무삼조건의。
Based on the consumption survey of high-grade gasoline user group,the article discovers that,there is great potential in high-grade gasoline consumption market,the strength of brand service should be increased and the projects with superiority need to be subdivided and strengthened.It puts forward 3 pieces of suggestions such as enlarging fuel card marketing,strengthening enterprise brand and subdividing customer service.
