CAJ | 학술논문

中国知名旅游城市重庆合川的旅游营销问题主要有旅游营销水平低、产品开发重规划创意轻开发实践、旅游市场粗放定位不准、旅游目的地形象不准难吸引游客、促销力度有限等问题，结合重庆市合川区旅游营销实践，应采取开展旅游细分市场的调查研究、更改重庆市合川区行政区域名称、准确的城市旅游形象定位、开发创新的旅游产品、加大旅游促销和实施旅游产品组合等策略，提高重庆市合川区旅游营销总体水平。
중국지명여유성시중경합천적여유영소문제주요유여유영소수평저、산품개발중규화창의경개발실천、여유시장조방정위불준、여유목적지형상불준난흡인유객、촉소력도유한등문제，결합중경시합천구여유영소실천，응채취개전여유세분시장적조사연구、경개중경시합천구행정구역명칭、준학적성시여유형상정위、개발창신적여유산품、가대여유촉소화실시여유산품조합등책략，제고중경시합천구여유영소총체수평。
Hechuan of Chongqing is a famous tourist city of China, but it is facing a lot of problems such as low marketing level, too much attention on programming and originality but less practical development, inaccurate market positioning, unattractive tourist image and weak force on sales promotion. Considering the touring marketing reality of Hechuan, we should implement the strategies of making a survey of detailed tourism markets, renaming the administrative district of Hechuan, positioning the tourism image correctly, developing and creating new tourism products, strengthening sales promotion and grouping tourist products so as to elevate the general level of tourism marketing in this district.