衡阳师范学院学报
衡暘師範學院學報
형양사범학원학보
JOURNAL OF HENGYANG NORMAL UNIVERSITY
2012年
2期
53-57
,共5页
长株潭城市群%区域竞争%SWOT分析%政府营销策略
長株潭城市群%區域競爭%SWOT分析%政府營銷策略
장주담성시군%구역경쟁%SWOT분석%정부영소책략
Changsha-zhuzhou-xiangtan%urban agglomeration%regional competition%SWOT analysis%government marketing strategy
长株潭城市群的经济社会发展既面临着中部崛起和"两型社会"建设的重大发展机遇,又面临着全球城市集群化浪潮下其他城市群的激烈竞争。因此,长株潭城市群必须充分运用其在政府营销方面所具备的优势和机遇,克服自身的劣势和面临的威胁,结合自身特色制定政府营销策略,来指导政府营销活动,促进长株潭城市群经济社会的快速发展。
長株潭城市群的經濟社會髮展既麵臨著中部崛起和"兩型社會"建設的重大髮展機遇,又麵臨著全毬城市集群化浪潮下其他城市群的激烈競爭。因此,長株潭城市群必鬚充分運用其在政府營銷方麵所具備的優勢和機遇,剋服自身的劣勢和麵臨的威脅,結閤自身特色製定政府營銷策略,來指導政府營銷活動,促進長株潭城市群經濟社會的快速髮展。
장주담성시군적경제사회발전기면림착중부굴기화"량형사회"건설적중대발전궤우,우면림착전구성시집군화랑조하기타성시군적격렬경쟁。인차,장주담성시군필수충분운용기재정부영소방면소구비적우세화궤우,극복자신적열세화면림적위협,결합자신특색제정정부영소책략,래지도정부영소활동,촉진장주담성시군경제사회적쾌속발전。
Economic and social development of Changsha-zhuzhou-xiangtan Urban Agglomeration is not only facing the great opportunity of the rise of the central region and the "two-type society" construction,but also facing the fierce competition of global wave of urban clusters under other urban agglomeration.Therefore,the Changsha-zhuzhou-xiangtan Urban Agglomeration must make full use of available advantages and opportunities,and overcome its weaknesses and threats,combined with its characteristics in the government marketing strategy,and to guide the government to promote Changsha-zhuzhou-xiangtan Urban Agglomeration of rapid economic and social development.