CAJ | 학술논문

一个城市需要有自己的文化品牌,树立品牌是增强城市凝聚力和竞争力的重要手段之一。正确的城市文化品牌定位是打造优质城市品牌的前提和基础,它对增强城市影响力和辐射力,带动区域经济和区域文化的全面发展具有十分重要的意义。
일개성시수요유자기적문화품패,수립품패시증강성시응취력화경쟁력적중요수단지일。정학적성시문화품패정위시타조우질성시품패적전제화기출,타대증강성시영향력화복사력,대동구역경제화구역문화적전면발전구유십분중요적의의。
A city needs to have its own cultural brand.To set up its brand is one of the important means of enhancing competition and solidarity for the city.Correct city cultural brand orientation is the premise and basis of making high quality urban brand.It has the very vital significance for enhancing urban influence and radiation and stimulating regional development in economy and culture.