CAJ | 학술논문

作为传统乡村聚落和居住空间的历史遗存，古村落是一种具有特殊景观形态和文化内涵的乡村人文景观。以世界文化遗产宏村为研究对象，基于宏村当地居民和游客的视角对宏村的商业化现象进行探讨。面对当前古村落旅游商业化研究的薄弱现实，在已有文献的基础上，根据实地调研分析得出了古村落宏村旅游商业化的特征。旨在通过对以上问题的研究，加深对古村落旅游商业化的理解和认识，同时也为古村落适度旅游商业化发展提供现实的借鉴经验。
작위전통향촌취락화거주공간적역사유존，고촌락시일충구유특수경관형태화문화내함적향촌인문경관。이세계문화유산굉촌위연구대상，기우굉촌당지거민화유객적시각대굉촌적상업화현상진행탐토。면대당전고촌락여유상업화연구적박약현실，재이유문헌적기출상，근거실지조연분석득출료고촌락굉촌여유상업화적특정。지재통과대이상문제적연구，가심대고촌락여유상업화적리해화인식，동시야위고촌락괄도여유상업화발전제공현실적차감경험。
As a historical heritage of the traditional rural settlements and residential space ,he ancient village is a kind of rural human landscapes with special morphology and cultural connotation. This paper ,based on the perspectives of local residents and visitors,probes into the commercialization of the world heritage site “Hongcun village”. In the light of the current insufficient commerciaizationl researches on ancient-village tourism ,it conducts field investigations and analysis of features of tourism commercialization of the ancient Hongcun village. The paper aims at strengthening the understanding of tourism commercialization of ancient villages and providing realistic experiences about developing appropriately commercialization in ancient areas.