CAJ | 학술논문

作为我国北方重要的沿海港口城市，天津拥有丰富的旅游资源及优良的港口区位优势，如何利用自身优势培育邮轮旅游客源市场是本文研究的主要问题。本文首先从天津邮轮旅游市场现状谈起，然后着重分析天津邮轮旅游市场存在的问题，最后探讨天津邮轮旅游的营销策略。
작위아국북방중요적연해항구성시，천진옹유봉부적여유자원급우량적항구구위우세，여하이용자신우세배육유륜여유객원시장시본문연구적주요문제。본문수선종천진유륜여유시장현상담기，연후착중분석천진유륜여유시장존재적문제，최후탐토천진유륜여유적영소책략。
As an important coastal port city in northern China, Tianjin has rich tourism resources and excellent port location advantages, how to make use of its advantage of cruise tourism market is the main problem of this study. This paper starts from the status quo of Tianjin cruise tourism market, and then analyzes the existing problems of Tianjin cruise tourism market, finally discusses the Tianjin cruise tourism marketing strategy.