CAJ | 학술논문

文化风险是企业从事国际贸易经营所面临的诸多风险之一，具有隐蔽性、难于把握的特点，企业在国际贸易中不可避免的要受到异国文化的冲击，忽视文化差异会引发一系列的贸易摩擦和障碍。本文分析了国际贸易中文化风险的内涵、特征以及具体表现形式，并提出了文化风险防范管理措施。
문화풍험시기업종사국제무역경영소면림적제다풍험지일，구유은폐성、난우파악적특점，기업재국제무역중불가피면적요수도이국문화적충격，홀시문화차이회인발일계렬적무역마찰화장애。본문분석료국제무역중문화풍험적내함、특정이급구체표현형식，병제출료문화풍험방범관리조시。
Cultural Risk, imperceptible and indigestible, is one of the risks that the enterprise should face during the international trade operation. It is inevitable for the enterprise to get the impact from foreign culture, which actually could trigger a series of trade frictions and barriers. The paper analyzes the cultural risk regarding connotation, characteristics, manifestations and preventative strategy.