CAJ | 학술논문

高等职业教育的特点、高等职业教育的市场需求及就业形势决定了其课程应当以实践操作为主，《市场营销学》尤为如此。本文从教学模式改革的角度阐述了当前市场营销教学模式存在的普遍问题，提出了重实践，做到了理论与实践平衡折中的观点。
고등직업교육적특점、고등직업교육적시장수구급취업형세결정료기과정응당이실천조작위주，《시장영소학》우위여차。본문종교학모식개혁적각도천술료당전시장영소교학모식존재적보편문제，제출료중실천，주도료이론여실천평형절중적관점。
The characteristics of higher occupation, demand of education market and employment situation, determines the course should be based on practice,"marketing"is particularly. This paper expounds the common problems existing in the current marketing mode of teaching reform from the teaching model from the point of view, focus on the practice, make the balance of the theory and practice.