CAJ | 학술논문

随着经济全球化的不断发展以及我国市场经济的进一步开放，传统企业在我国面临着巨大的机遇以及十分严峻的挑战。在这个大背景下，很多企业开始对电子商务予以了越来越高的关注。这些企业都是希望通过高效率以及低成本的电子商务工具以实现进行网络销售以及企业品牌推广的目的。我们可以发现很多企业在实际的运用过程中虽然将自己的网站建立了起来，并对很多销售平台会员进行了注册，然而却缺乏专门人员来从事企业电子商务运营，所以直接导致企业自身的电子商务运营水平比较落后。本文与一般本科院校学生的具体情况相结合，对网络营销课程进行了有针对性的改革，供大家参考。
수착경제전구화적불단발전이급아국시장경제적진일보개방，전통기업재아국면림착거대적궤우이급십분엄준적도전。재저개대배경하，흔다기업개시대전자상무여이료월래월고적관주。저사기업도시희망통과고효솔이급저성본적전자상무공구이실현진행망락소수이급기업품패추엄적목적。아문가이발현흔다기업재실제적운용과정중수연장자기적망참건립료기래，병대흔다소수평태회원진행료주책，연이각결핍전문인원래종사기업전자상무운영，소이직접도치기업자신적전자상무운영수평비교락후。본문여일반본과원교학생적구체정황상결합，대망락영소과정진행료유침대성적개혁，공대가삼고。
With the further opening up and the continuous development of economic globalization and China's market economy, traditional enterprises are faced with great opportunities and serious challenges in our country. In this context, many enterprises begin to pay more and more attention to electronic commerce. These enterprises are looking for online sales and brand promotion to achieve through the efficient and low cost e-commerce tool. We can see that a lot of enterprises lack of specialized personnel to enterprises engaged in e-commerce operation although the website is established in the process of actual use, and the many sales platform for members to register, so the direct cause of e-commerce operation level of enterprise itself is relatively backward. In this paper, and the specific situation of students in general colleges are combined, the network marketing courses targeted for the reform, for your reference.