科教文汇
科教文彙
과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2014年
9期
85-86
,共2页
市场营销%药品%药品营销%实践教学
市場營銷%藥品%藥品營銷%實踐教學
시장영소%약품%약품영소%실천교학
marketing%pharmacy%pharmacy marketing%practice teaching
药品和药品营销的特殊性决定了药品营销专业教育中需要开展全方位的实践教学,在实践教学中,从微观层面要突出培养学生从事药品营销的素质,从宏观层面则要培养学生从整体角度认识专业知识在企业经营中的作用。
藥品和藥品營銷的特殊性決定瞭藥品營銷專業教育中需要開展全方位的實踐教學,在實踐教學中,從微觀層麵要突齣培養學生從事藥品營銷的素質,從宏觀層麵則要培養學生從整體角度認識專業知識在企業經營中的作用。
약품화약품영소적특수성결정료약품영소전업교육중수요개전전방위적실천교학,재실천교학중,종미관층면요돌출배양학생종사약품영소적소질,종굉관층면칙요배양학생종정체각도인식전업지식재기업경영중적작용。
The particularity of pharmacy and pharmacy marketing determines the need of overall practice teaching in the education of pharmacy marketing major. In practice teaching, students' quality of going into pharmacy marketing should be highlighted from the micro aspect, and students' overall cognition of the role of professional knowledge in enterprise running should be culti-vated from the macro aspect.