CAJ | 학술논문

从企业的经济人属性、慈善的利他主义属性展开,探讨慈善的正外部性,确定了企业慈善的前提是为了经济人目标的达成,进而根据企业慈善的原始动机,将企业慈善分为经济人、利他主义和混合慈善三种类型。指出了企业慈善在经济人与利他主义间可以达到平衡的双赢状态,以及政府应对企业提供慈善行为进行引导。
종기업적경제인속성、자선적이타주의속성전개,탐토자선적정외부성,학정료기업자선적전제시위료경제인목표적체성,진이근거기업자선적원시동궤,장기업자선분위경제인、이타주의화혼합자선삼충류형。지출료기업자선재경제인여이타주의간가이체도평형적쌍영상태,이급정부응대기업제공자선행위진행인도。
From the property of enterprise＇s homooeconomicus and charity altruism to explore charitable positive externalities,we can indentify the premise of corporate philanthropy to achieve the goal that homooeconomicus.And according to the original motivation for corporate charity,corporate philanthropy is divided into homooeconomicus,altruism and mixed types.Pointing out that corporate philanthropy can achieve a win-win status,and the government should provide guidance.