CAJ | 학술논문

茶文化旅游作为荼业与现代旅游业相结合的一种新型旅游，对游客具有很大的吸引力，临沧茶文化资源丰富，底蕴深厚，发展茶文化旅游具有广阔的市场前景。文章运用SWOT分析方法，对临沧茶文化旅游发展的优势、劣势，机会和威胁进行分析，并提出临沧茶文化旅游发展建议。
다문화여유작위도업여현대여유업상결합적일충신형여유，대유객구유흔대적흡인력，림창다문화자원봉부，저온심후，발전다문화여유구유엄활적시장전경。문장운용SWOT분석방법，대림창다문화여유발전적우세、열세，궤회화위협진행분석，병제출림창다문화여유발전건의。
Tea culture tourism, a new type of tourism combing the tea industry with the modem tourism, is very attractive to tourists. The tea culture in Lincang has rich resources and long history. Enhancing it has a broad market prospects. This article uses the method of SWOT to analyze the strengths, weaknesses, opportunities and threats about the tea culture tourism and presents some feasible proposals.