北京第二外国语学院学报
北京第二外國語學院學報
북경제이외국어학원학보
BEIJING SECOND FOREIGN LANGUAGE INSTITUTE JOURNAL
2012年
3期
35-39
,共5页
游客体验%景区数字化%服务水平评估体系%中山陵%期望-体验矩阵
遊客體驗%景區數字化%服務水平評估體繫%中山陵%期望-體驗矩陣
유객체험%경구수자화%복무수평평고체계%중산릉%기망-체험구진
tourists' experiences%digital scenic spots%system of service level evaluation%Dr. Stm Yat-sen's Mausolemn%expect-experience matrix
提高景区数字化服务水平对旅游景区的可持续发展具有重要意义。本文探讨了景区数字化服务水平评估体系构建的思路和原则，并以中山陵为例构建一套评估指标体系，利用25个三级指标对游客体验进行调查，评估景区数字化水平。研究表明游客对中山陵数字化建设各项指标的体验满意值与其交付性存在显著差异。在此基础上创建期望—体验矩阵对各类指标进行定位归类．进而讨论各类指标的优化策略，为中山陵景区向智慧景区转型创造条件。
提高景區數字化服務水平對旅遊景區的可持續髮展具有重要意義。本文探討瞭景區數字化服務水平評估體繫構建的思路和原則，併以中山陵為例構建一套評估指標體繫，利用25箇三級指標對遊客體驗進行調查，評估景區數字化水平。研究錶明遊客對中山陵數字化建設各項指標的體驗滿意值與其交付性存在顯著差異。在此基礎上創建期望—體驗矩陣對各類指標進行定位歸類．進而討論各類指標的優化策略，為中山陵景區嚮智慧景區轉型創造條件。
제고경구수자화복무수평대여유경구적가지속발전구유중요의의。본문탐토료경구수자화복무수평평고체계구건적사로화원칙，병이중산릉위례구건일투평고지표체계，이용25개삼급지표대유객체험진행조사，평고경구수자화수평。연구표명유객대중산릉수자화건설각항지표적체험만의치여기교부성존재현저차이。재차기출상창건기망—체험구진대각류지표진행정위귀류．진이토론각류지표적우화책략，위중산릉경구향지혜경구전형창조조건。
The improvement of digital service level has made great importance to the sustainable development of tourist attractions. This article has discussed how to build an evaluation system of digital services in scenic spots and structured an evaluation system for Dr. Sun Yat- sen＇s Mausoleum, Which consists of 23 indicators to investigate tourists＇ experiences in order to understand the digital level of the spot. The result of the survey shows that tourists were not satisfied with the digital construction of Dr. Sml Yat-sen＇s Mausoleum. This article has built an expect-experience matrix to classify 23 indicators and discussed the optimization strategies of scenic spots＇ digl.tal index system.
