CAJ | 학술논문

随着体育事业的不断发展，体育产业已经逐渐成为产业经济的重要组成部分。总结分析山东体育产业发展现状，体育产品消费比重不断下降等问题导致了体育产业竞争力不足。本研究构建体育产业竞争力指标体系，运用 SPSS17.0进行主成分分析，得出消费因子、产业环境因子和政府因子是影响山东体育产业竞争力的主要因素。其中，消费因子包括居民消费水平、经济发展水平、文体娱乐人数和体育彩票收入；产业环境因子包括司法系统及产权保护和大型体育场馆数量；政府因子包括旅游产业的营业收入和经济开放度。为此，应从拉动消费、完善体育产业环境以及积极发展与体育相关的新兴产业等方面促进山东省体育产业竞争力的提升。
수착체육사업적불단발전，체육산업이경축점성위산업경제적중요조성부분。총결분석산동체육산업발전현상，체육산품소비비중불단하강등문제도치료체육산업경쟁력불족。본연구구건체육산업경쟁력지표체계，운용 SPSS17.0진행주성분분석，득출소비인자、산업배경인자화정부인자시영향산동체육산업경쟁력적주요인소。기중，소비인자포괄거민소비수평、경제발전수평、문체오악인수화체육채표수입；산업배경인자포괄사법계통급산권보호화대형체육장관수량；정부인자포괄여유산업적영업수입화경제개방도。위차，응종랍동소비、완선체육산업배경이급적겁발전여체육상관적신흥산업등방면촉진산동성체육산업경쟁력적제승。
With the constant development of sports,sports industry has gradually become an important part of industrial economy. The paper summarized and analyzed the development status of Shandong sports industry. Because the proportion of sports products consumption has declined,the competitiveness of sports industry was insufficient. This paper constructed an index system of sports industry competitiveness and analyzed it through the SPSS17. 0. The results showed that the consumption factor,industry environment factor and government factor were the main factors that influence the competitiveness of Shandong sports industry. Consumption factors included the consumption level of residents,the level of economic development,the number of entertainment and sports lottery revenue;Industrial environment factors included the number of the judicial system,property rights protection and the number of large stadiums;The government factors included tourism revenues and the degree of economic openness. From the three aspects of consumption, industrial environment and related industries,suggestions for sports industry competitiveness in Shandong province were put forward.