科教导刊
科教導刊
과교도간
THE GUIDE OF SCIENCE & EDUCATION
2012年
27期
36-37
,共2页
旅游市场营销%课程教学%职业能力本位%工作过程导向
旅遊市場營銷%課程教學%職業能力本位%工作過程導嚮
여유시장영소%과정교학%직업능력본위%공작과정도향
tourism marketing%course teaching%occupational competency-based%working process-oriented
旅游市场营销课程教学事关旅游管理专业人才培养质量。随着高职教育内涵型发展的深入，本文认为该课程教学应贯穿职业能力本位、工作过程导向、‘嫩学做”一体化的高职课程理念，从理论教学简明化、实践教学社会化、教学方法多样化、教学资源立体化、教学考核全面化等方面整体推进教学改革，从而提高教学质量，实现人才培养目标．
旅遊市場營銷課程教學事關旅遊管理專業人纔培養質量。隨著高職教育內涵型髮展的深入，本文認為該課程教學應貫穿職業能力本位、工作過程導嚮、‘嫩學做”一體化的高職課程理唸，從理論教學簡明化、實踐教學社會化、教學方法多樣化、教學資源立體化、教學攷覈全麵化等方麵整體推進教學改革，從而提高教學質量，實現人纔培養目標．
여유시장영소과정교학사관여유관리전업인재배양질량。수착고직교육내함형발전적심입，본문인위해과정교학응관천직업능력본위、공작과정도향、‘눈학주”일체화적고직과정이념，종이론교학간명화、실천교학사회화、교학방법다양화、교학자원입체화、교학고핵전면화등방면정체추진교학개혁，종이제고교학질량，실현인재배양목표．
Tourism marketing courses teaching related to travel management professional quality ofpersonnel training. With the deepening of the intensive development of higher vocational education, the paper argues that the teaching should be run through the occupational competency-based work process-oriented "teaching, learning and doing" the integration of voca- tional curriculum ideas, condensed from the theoretical teaching of practical teaching socialization, teaching diverse methods, three-dimensional teaching resources, the the comprehensive teaching assessment the overall advancement of the teaching reform, to improve the quality of teaching, and achieve personnel training objectives.
