CAJ | 학술논문

大学生思想状况呈现出价值取向多元化、个性化、功利化和实用化的特征，由于大学生价值取向受社会环境影响，而目前我国社会存在着功利主义价值观、物质价值观以及诚信危机引发的道德危机等困境，基于此探讨社会价值困境与大学生失信、个人主义、利己主义和功利化思想的关系，并提出价值体系一定要关注整个社会的价值重建，加强大众传媒的道德调控的重构设想，加强社会信用体系建设及加强校园教育的引领作用。
대학생사상상황정현출개치취향다원화、개성화、공리화화실용화적특정，유우대학생개치취향수사회배경영향，이목전아국사회존재착공리주의개치관、물질개치관이급성신위궤인발적도덕위궤등곤경，기우차탐토사회개치곤경여대학생실신、개인주의、이기주의화공리화사상적관계，병제출개치체계일정요관주정개사회적개치중건，가강대음전매적도덕조공적중구설상，가강사회신용체계건설급가강교완교육적인령작용。
College students' value orientation is influenced by social environment, and college students' ideological situation is characterized by diversification, personalization, utilitarian and practicality. There are some value dilem mas in our society now: utilitarian value, material value and moral hazard caused by credit crisis. This paper explored the relationship between value dilemmas and college students' negative thoughts like dishonesty, selfishness, individ ualism and utilitarian, and proposed that value system needs to focus on the social value reconstruction, to strengthen the moral regulation of mass media and to strengthen the leading role of social credit system and colleee educatinn.