河北科技师范学院学报:社会科学版
河北科技師範學院學報:社會科學版
하북과기사범학원학보:사회과학판
Journal of Hebei Normal UNiversity of Science & Technology :Social Sciences
2012年
3期
46-49
,共4页
河北省%冰雪体育旅游%资源%开发
河北省%冰雪體育旅遊%資源%開髮
하북성%빙설체육여유%자원%개발
Hebei province%ice-snow sports tourism%resource%development
根据当前国内冰雪体育旅游的发展趋势,充分挖掘了河北省冰雪旅游开发所具备的区域环境、地质地貌、丰富的旅游资源以及政策扶持等开发优势,结合当前河北省冰雪旅游现状以及存在的问题,从开发理念、规划布局、打造品牌、营销手段科学多样化、以及服务设施建设等方面,提出河北省冰雪体育旅游资源开发的策略。
根據噹前國內冰雪體育旅遊的髮展趨勢,充分挖掘瞭河北省冰雪旅遊開髮所具備的區域環境、地質地貌、豐富的旅遊資源以及政策扶持等開髮優勢,結閤噹前河北省冰雪旅遊現狀以及存在的問題,從開髮理唸、規劃佈跼、打造品牌、營銷手段科學多樣化、以及服務設施建設等方麵,提齣河北省冰雪體育旅遊資源開髮的策略。
근거당전국내빙설체육여유적발전추세,충분알굴료하북성빙설여유개발소구비적구역배경、지질지모、봉부적여유자원이급정책부지등개발우세,결합당전하북성빙설여유현상이급존재적문제,종개발이념、규화포국、타조품패、영소수단과학다양화、이급복무설시건설등방면,제출하북성빙설체육여유자원개발적책략。
By tracking the development trends of the ice-snow sports tourism in China, approaches including the de velopment ideas, planning layout, brand building, diverse marketing methods and development of service and facili ties were proposed in this paper for the development of the ice-snow sports tourism in Hebei province, on the basis of detailed analysis of advantages such as the local environment, geology and geomorphology, 'the abundant tourism re sources and the policy support, as well as the status and problems of the ice-snow sports tourism in Hebei province.