CAJ | 학술논문

导游“污名化”的现象日趋严重，游客对导游服务普遍不满意。严重影响了高职院校旅游专业的发展。作为承担导游资源教育的高职院校应该在提高导游综合素质方面发挥积极作用。因此研究高职导游专业教育发展的模式，以及在市场经济的影响下如何培养高素质的导游人才有着重要意义。
도유“오명화”적현상일추엄중，유객대도유복무보편불만의。엄중영향료고직원교여유전업적발전。작위승담도유자원교육적고직원교응해재제고도유종합소질방면발휘적겁작용。인차연구고직도유전업교육발전적모식，이급재시장경제적영향하여하배양고소질적도유인재유착중요의의。
The" stigma" phenomenon is serious with each passing day, visitors to tour guide service is generally not sat- isfied. This has seriously influenced the development of tourism speciality in Vocational colleges. The bear as tour resources education the higher vocational colleges should improve the overall quality of tour guides in the positive role. Article analysis the high vocational guide education mode, and under the influence of market economy on how to guide to cultivate high- quality talents.