CAJ | 학술논문

未来旅游业的竞争主要集中于品牌的竞争,旅游目的地品牌化已成为当前旅游市场的必然趋势。只有建设独具特色的旅游目的地品牌,才可能在旅游业市场中占据有利地位。目前常州正将旅游业作为带动区域经济发展的龙头产业,亟需加快目的地品牌建设。常州旅游目的地品牌的建设主要应从品牌定位与设计、传播与管理四个方面着手。
미래여유업적경쟁주요집중우품패적경쟁,여유목적지품패화이성위당전여유시장적필연추세。지유건설독구특색적여유목적지품패,재가능재여유업시장중점거유리지위。목전상주정장여유업작위대동구역경제발전적룡두산업,극수가쾌목적지품패건설。상주여유목적지품패적건설주요응종품패정위여설계、전파여관리사개방면착수。
Future competition in the tourism industry is mainly focused on brand competition of tourism.The tourism destination brand has become the inevitable trend of the current tourism market.Only by building a unique tourism destination brand may it occupy a favorable position in the tourism market.Changzhou is now taking tourism as a leading industry in driving regional economic development,which needs to speed up the construction of a destination brand.Changzhou tourist destination brand construction mainly includes four aspects such as brand orientation,design,transmission and management.