CAJ | 학술논문

以构建中小型服装企业品牌运营模式——SPA模式为切入点，探索中小型服装加工企业SPA模式下的品牌开发与发展的有效路径。提出中小型服装加工企业品牌运营管理须完善企业品牌运营机制，加强中小型服装企业品牌运营快速供应链的管理，深入研究基于SPA模式的中小型服装企业品牌运营战略。
이구건중소형복장기업품패운영모식——SPA모식위절입점，탐색중소형복장가공기업SPA모식하적품패개발여발전적유효로경。제출중소형복장가공기업품패운영관리수완선기업품패운영궤제，가강중소형복장기업품패운영쾌속공응련적관리，심입연구기우SPA모식적중소형복장기업품패운영전략。
By constructing the brand operation mode--SPA mode of the small and medium-sized clothing enterprises as the breakthrough point, the article explores the effective path of the brand exploitation and development of the small and medium-sized garment processing enterprise SPA mode. The article stresses that the brand operation management of the small and medium-sized clothing enterprises must perfect the enterprise brand operation mechanism, strengthen the management of the brand operation fast supply chain of the small and medium-sized clothing enterprises, further research the brand operation strategy of the small and medium-sized clothing enterprises based on SPA mode.