CAJ | 학술논문

为了使体育旅游成为福建省经济发展新的增长点,运用文献资料法和逻辑分析方法,对海西建设背景下福建省开展体育旅游的情况进行了分析。结果表明：福建省体育旅游项目结构单一,开发的广度和深度不够;体育旅游品牌少,影响力弱;经济发展水平偏低,体育旅游竞争激烈。建议积极引进人才、资金和管理;推动体育旅游人才的培养;打造滨海体育旅游和生态体育旅游的特色品牌;发展赛事体育旅游;做好宣传营销工作。
위료사체육여유성위복건성경제발전신적증장점,운용문헌자료법화라집분석방법,대해서건설배경하복건성개전체육여유적정황진행료분석。결과표명：복건성체육여유항목결구단일,개발적엄도화심도불구;체육여유품패소,영향력약;경제발전수평편저,체육여유경쟁격렬。건의적겁인진인재、자금화관리;추동체육여유인재적배양;타조빈해체육여유화생태체육여유적특색품패;발전새사체육여유;주호선전영소공작。
In order to make the sports tourism in Fujian province a new growth point of economic development, this paper lyses the development of sports tourism in Fujian province under the background of the construction of Western Taiwan Strait Economic Area with the aid of document researching and logical analysis. The result shows that: sports tourism in Fujian province is of simple structure, little breadth and depth. There are little brands of sports tourism and they are of weak influence. The economy of the area is underdeveloped while the competition among sports tourism brands is severe. This paper suggests an active introduction of talent, capital and management to promote personnel training and build featured brands of coastal sports tourism and ecological sports tourism, develop sports competition tourism and promote the publicity and marketing work.