CAJ | 학술논문

以苏北农村居民的体育消费为研究对象,运用问卷调查、数理统计等方法,从农村居民的消费意识、消费结构、消费资料、消费方式、消费价值取向等方面对其消费特征进行分析研究发现：苏北农村居民体育消费以环境影响型消费意识为主;以生存型体育消费资料为主导;追求实用、价格便宜的体育消费价值取向;体育消费结构量小质低;体育消费方式简单,注重实效;不同区域、不同年龄段农民群体的体育消费存在差异。
이소북농촌거민적체육소비위연구대상,운용문권조사、수리통계등방법,종농촌거민적소비의식、소비결구、소비자료、소비방식、소비개치취향등방면대기소비특정진행분석연구발현：소북농촌거민체육소비이배경영향형소비의식위주;이생존형체육소비자료위주도;추구실용、개격편의적체육소비개치취향;체육소비결구량소질저;체육소비방식간단,주중실효;불동구역、불동년령단농민군체적체육소비존재차이。
Regarding the sports consumption of the rural residents of Northern Jiangsu Province as the object of the research,the paper applies research methods of questionnaire and statistics to analyze consumption features of the rural residents in northen Jiangsu province in the aspects of consumption consciousness,consumption structure,consumption goods,consumption pattern and consumption value.