台湾农业探索
檯灣農業探索
태만농업탐색
TAIWAN AGRICULTURAL RESEARCH
2012年
5期
32-34
,共3页
安溪铁观音%过度包装%低碳包装%防伪包装
安溪鐵觀音%過度包裝%低碳包裝%防偽包裝
안계철관음%과도포장%저탄포장%방위포장
Anxi Tieguanyin tea%excessive packaging%low carbon packaging%anti-counterfeiting packaging
总结了安溪铁观音茶业包装的发展特点，分析了安溪铁观音茶叶包装存在的问题，并借鉴国际茶叶市场包装经验，从重视低碳包装、防止过度包装、推进防伪包装、打造品牌包装以及加强包装专业教育等方面提出了改进安溪铁观音包装，提升品牌形象和价值的若干对策。
總結瞭安溪鐵觀音茶業包裝的髮展特點，分析瞭安溪鐵觀音茶葉包裝存在的問題，併藉鑒國際茶葉市場包裝經驗，從重視低碳包裝、防止過度包裝、推進防偽包裝、打造品牌包裝以及加彊包裝專業教育等方麵提齣瞭改進安溪鐵觀音包裝，提升品牌形象和價值的若榦對策。
총결료안계철관음다업포장적발전특점，분석료안계철관음다협포장존재적문제，병차감국제다협시장포장경험，종중시저탄포장、방지과도포장、추진방위포장、타조품패포장이급가강포장전업교육등방면제출료개진안계철관음포장，제승품패형상화개치적약간대책。
This paper summarized the development characteristics of Anxi Tieguanyin tea packaging, and analyzed the existing problems in Tieguanyin tea packaging. Meanwhile, by learning the experiences of international tea packa- ging, this paper put forward several countermeasures for improving the packaging of Anxi Tieguanyin tea. These in- cluded preventing excessive packaging, promoting low carbon packaging, anti-counterfeiting packaging, constructing brand packaging and enhancing packaging education.
