CAJ | 학술논문

＂新闻联播＂作为一个特殊的新闻栏目,依其独特地位而享有至高权威,并在其力求客观的新闻叙事中传递政府执政理念,折射群众心声。实践中,＂新闻联播＂叙事常通过选题倾向展现政治权威声音,侧重表现社会积极向上的主流形势;为提高其论辩说服效果,＂新闻联播＂除权力权威外,还大量诉诸于人格、职业、经验等传统修辞权威;主题新闻更是注重经验性权威的说服效果。
＂신문련파＂작위일개특수적신문란목,의기독특지위이향유지고권위,병재기력구객관적신문서사중전체정부집정이념,절사군음심성。실천중,＂신문련파＂서사상통과선제경향전현정치권위성음,측중표현사회적겁향상적주류형세;위제고기론변설복효과,＂신문련파＂제권력권위외,환대량소제우인격、직업、경험등전통수사권위;주제신문경시주중경험성권위적설복효과。
As a special news program,The News Broadcast possesses an utmost prestige in Chinese media.Its apparent objective narrative conveys the governmental administrative conception and the public ideology.In practice,The News Broadcast narratives usually express the political authorative voice by means of subject selection,with an emphasis on the positive main stream trends.In addition to political authorative,the traditional rhetorical authoratives concerning personality,profession and experience are also the resort of improving the discoursal effect in persuasion.Experiential authorative is particularly popular in the topical news column.