中南林业科技大学学报：社会科学版
中南林業科技大學學報：社會科學版
중남임업과기대학학보：사회과학판
2012年
1期
8-12
,共5页
居民%决策%决策树分析%文化旅游
居民%決策%決策樹分析%文化旅遊
거민%결책%결책수분석%문화여유
residents%decision-making%decision tree technical analysis%cultural tourism
随着文化旅游愈益重要,人们的文化旅游决策的影响因素是一个值得特别重视的问题。通过对长沙市居民进行问卷调查,获得1068份有效问卷,形成数据库,采用决策树技术分析,发现文化旅游者具有三级决策规则,分别对应＂文化底蕴＂、＂地方风俗＂和＂月收入＂。使用决策树建立决策规则模型,从年龄和职业角度对三级规则的人口构成进行了分析。
隨著文化旅遊愈益重要,人們的文化旅遊決策的影響因素是一箇值得特彆重視的問題。通過對長沙市居民進行問捲調查,穫得1068份有效問捲,形成數據庫,採用決策樹技術分析,髮現文化旅遊者具有三級決策規則,分彆對應＂文化底蘊＂、＂地方風俗＂和＂月收入＂。使用決策樹建立決策規則模型,從年齡和職業角度對三級規則的人口構成進行瞭分析。
수착문화여유유익중요,인문적문화여유결책적영향인소시일개치득특별중시적문제。통과대장사시거민진행문권조사,획득1068빈유효문권,형성수거고,채용결책수기술분석,발현문화여유자구유삼급결책규칙,분별대응＂문화저온＂、＂지방풍속＂화＂월수입＂。사용결책수건립결책규칙모형,종년령화직업각도대삼급규칙적인구구성진행료분석。
As cultural tourism has become more and more important,the influence factor of people’s decision-making of cultural tourism is worthy of special attention.A questionnaire survey of residents in Changsha city has been conducted,in which 1,068 valid questionnaires have been obtained form the database.With decision tree technical analysis the research found that cultural tourists have three decision-making rules,corresponding to the＂cultural heritage＂,＂local customs＂and＂monthly income＂.Through decision tree,this paper establishes rules of conduct model,in which demographic composition of three rules was analyzed from the perspective of age and occupation.
