CAJ | 학술논문

常规经管类课程设计考核模式不能有效评估每个学生的付出和真正能力,并容易滋生＂搭便车＂和＂大锅饭＂等不良行为的产生和蔓延。如何充分发挥每个学生的主观能动性,提高学生理论联系实际的能力则是应用型经管理类大学课程设计考核的重点。文章通过对市场营销学课程设计多维考核模式的实践总结,提出了多维考核模式具体实施思路和建议。
상규경관류과정설계고핵모식불능유효평고매개학생적부출화진정능력,병용역자생＂탑편차＂화＂대과반＂등불량행위적산생화만연。여하충분발휘매개학생적주관능동성,제고학생이론련계실제적능력칙시응용형경관리류대학과정설계고핵적중점。문장통과대시장영소학과정설계다유고핵모식적실천총결,제출료다유고핵모식구체실시사로화건의。
Routine economics and management curriculum design assessment model Can not effectively assess the ability of every student,and easy to breed ＂free rider＂,＂iron rice bowl＂ and spread of bad behavior.How to give full play to initiative of each student and improve the ability of students to integrate theory with practice is the focus of curriculum design assessment.This paper summarized the practice of marketing program design of multi-dimensional assessment model and put forward specific ideas and suggestions for implementation of multi-dimensional assessment model.