CAJ | 학술논문

电信增值业务市场是一个典型的具有网络外部性的双边市场,电信运营商通过电信增值业务平台将服务提供商与终端用户联系起来。借鉴双边市场理论,在双寡头垄断市场结构下,通过建立Hotelling竞争模型,分析了电信运营商对服务提供商和终端用户的定价影响因素,对电信运营商提出服务定价建议。
전신증치업무시장시일개전형적구유망락외부성적쌍변시장,전신운영상통과전신증치업무평태장복무제공상여종단용호련계기래。차감쌍변시장이론,재쌍과두롱단시장결구하,통과건립Hotelling경쟁모형,분석료전신운영상대복무제공상화종단용호적정개영향인소,대전신운영상제출복무정개건의。
Telecom value-added service market is a two-sided market with typical network externalities.And telecom operators connect service providers and end users through value-added service platform.Based on the theory of two-sided market,it has established the Hotelling competitive model of the telecom value-added service in the duopoly markets,and analyzed the factors that affect the pricing of telecom operators to service providers and end users.Finally,it gives some advice about the pricing of the telecom value-added service to telecom operators.