现代农业科技
現代農業科技
현대농업과기
XIANDAIHUA NONGYE
2012年
15期
346-347
,共2页
消费者行为%农村广告传播%现状%行为分析%发展策略%安徽省
消費者行為%農村廣告傳播%現狀%行為分析%髮展策略%安徽省
소비자행위%농촌엄고전파%현상%행위분석%발전책략%안휘성
consumer behavior%rural advertising communication%status%behavior analysis%developing stretegies%Anhui Province
以安徽省碧山村为例,从农村消费者行为视角出发,分析安徽省农村的广告传播现状与消费者的行为与心理特征,据此提出农村广告传播策略,以期为企业开拓农村市场、制定广告策略提供参考。
以安徽省碧山村為例,從農村消費者行為視角齣髮,分析安徽省農村的廣告傳播現狀與消費者的行為與心理特徵,據此提齣農村廣告傳播策略,以期為企業開拓農村市場、製定廣告策略提供參攷。
이안휘성벽산촌위례,종농촌소비자행위시각출발,분석안휘성농촌적엄고전파현상여소비자적행위여심리특정,거차제출농촌엄고전파책략,이기위기업개탁농촌시장、제정엄고책략제공삼고。
Taking the Bishan Village in Anhui Province as the case village,the status of rural advertising communication and consumption habits and phychological feature from the perspective of consumer behavior were analyzed. The strategies of rural advertising communication were proposed, so as to provide references for enterprise to develop rural market and establish advertising strategy.
