CAJ | 학술논문

在目前高职高专教育中，广告设计专业因其专业本身的应用性和实践性的特点使得它成为与高职高专院校人才培养目标契合度非常高的专业，更成为了教学模式和教学方法改革的前沿专业。在高职高专教学活动中，理论课与实践课的关系一直是备受关注的焦点。本文以广告设计专业广告策划与创意课程的教学探索为例，探讨了高职高专理论课教学的新思路和新方法。
재목전고직고전교육중，엄고설계전업인기전업본신적응용성화실천성적특점사득타성위여고직고전원교인재배양목표계합도비상고적전업，경성위료교학모식화교학방법개혁적전연전업。재고직고전교학활동중，이론과여실천과적관계일직시비수관주적초점。본문이엄고설계전업엄고책화여창의과정적교학탐색위례，탐토료고직고전이론과교학적신사로화신방법。
Advertising design in present higher vocational education has become the major which fits the talents training goal of higher vocational colleges very much because of its own special application and practical characteristics, and it also has become advanced major of teaching mode and teaching method reform. In the teaching activities of higher vocational colleges, the relation between theory class and practice class is always the focus. Taking the advertising planning of ad- vertising design major and the teaching of creative lessons as examples, this paper discusses new ideas and new methods of the teaching of theory lessons in higher vocational colleges.