CAJ | 학술논문

酒店的企业文化特质是企业竞争力的重要组成部分。当前行业内很多有关酒店企业文化的研究和实践,往往基于酒店业竞争激烈、完全依赖顾客的特点,把顾客置于至高无上的地位;又或基于酒店业＂地位＂不高,人才稀缺的问题,把员工看作企业最重要的资源甚至生命。但从经营实践来看,单一的理念只能导致企业的短期行为。企业要实现健康、可持续的发展,必须合理调节企业、顾客、员工三者的利益关系,使之互相促进,互为动力,实现三者的利益统一。
주점적기업문화특질시기업경쟁력적중요조성부분。당전행업내흔다유관주점기업문화적연구화실천,왕왕기우주점업경쟁격렬、완전의뢰고객적특점,파고객치우지고무상적지위;우혹기우주점업＂지위＂불고,인재희결적문제,파원공간작기업최중요적자원심지생명。단종경영실천래간,단일적이념지능도치기업적단기행위。기업요실현건강、가지속적발전,필수합리조절기업、고객、원공삼자적이익관계,사지호상촉진,호위동력,실현삼자적이익통일。
The enterprise culture is an important part of the hotel enterprise competitiveness. Many researches and practices about hotel culture often put the customers in a high position due to the fierce competition and customer- depend- enee in hotel industry, or treat the employees as the most important resource due to the lack of talents. However, accord- ing to the actual experiences, a partial idea would lead to a short - term behavior. To achieve healthy and sustainable development, it's necessary to handle the relations among the hotel enterprises, customers and employees.