基于阴影区理论的泰宁旅游营销研究
기우음영구이론적태저여유영소연구
The Tourism Marketing Research of Tainning County Based on the shadow areas
  • 万方数据
    福建省社会主义学院学报 복건성사회주의학원학보
    JOURNAL OF FUJIAN INSTITUTE OF SOCIALISM
    2012年 5期 76-79 ,共4页

    王光辉%柯涌晖%任婵娟

    왕광휘%가용휘%임선연

    阴影区理论%泰宁%旅游营销%研究 陰影區理論%泰寧%旅遊營銷%研究
    음영구이론%태저%여유영소%연구
    shadow areas%Taining%tourism marketing%research
    本文在阴影区理论的基础之上，通过对泰宁县旅游资源及旅游发展现状的分析，得出泰宁县进行旅游营销的必要性，指出泰宁县应该抓住机遇，采取策略，做好旅游营销工作。
    본문재음영구이론적기출지상，통과대태저현여유자원급여유발전현상적분석，득출태저현진행여유영소적필요성，지출태저현응해조주궤우，채취책략，주호여유영소공작。
    Through the analysis of tourism resources in Taining County and tourism development status, the paper puts forward the necessity of tourism marketing based on the shadow areas. Thus, it is pointed out that Taining should seize the opportunity and adopt some tactics in order to intensify tourism marketing.
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