北京邮电大学学报：社会科学版
北京郵電大學學報：社會科學版
북경유전대학학보：사회과학판
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
2012年
5期
1-4
,共4页
3D电影%传统动画%新媒体%网络动画
3D電影%傳統動畫%新媒體%網絡動畫
3D전영%전통동화%신매체%망락동화
3D movies%traditional animation%new media%network animation
近年来，以电影《阿凡达》为代表的3D立体动画开始流行和泛滥，这种动画日益依赖电脑图形（CG）特效与捕捉技术，并使得影院动画的表现日趋单一化和类型化。本文在对“好莱坞式”立体动画电影提出质疑的同时，探索传统动画的意义和价值。指出目前新兴的网络媒体可能会成为传统动画复兴的一个重要平台，如何在政策上、资金上扶植并引导我国动画产业“多元化”发展，特别是支持以网络为平台的动画，将成为摆在中国导演和动画产业政策制定者面前的重要课题。
近年來，以電影《阿凡達》為代錶的3D立體動畫開始流行和汎濫，這種動畫日益依賴電腦圖形（CG）特效與捕捉技術，併使得影院動畫的錶現日趨單一化和類型化。本文在對“好萊塢式”立體動畫電影提齣質疑的同時，探索傳統動畫的意義和價值。指齣目前新興的網絡媒體可能會成為傳統動畫複興的一箇重要平檯，如何在政策上、資金上扶植併引導我國動畫產業“多元化”髮展，特彆是支持以網絡為平檯的動畫，將成為襬在中國導縯和動畫產業政策製定者麵前的重要課題。
근년래，이전영《아범체》위대표적3D입체동화개시류행화범람，저충동화일익의뢰전뇌도형（CG）특효여포착기술，병사득영원동화적표현일추단일화화류형화。본문재대“호래오식”입체동화전영제출질의적동시，탐색전통동화적의의화개치。지출목전신흥적망락매체가능회성위전통동화복흥적일개중요평태，여하재정책상、자금상부식병인도아국동화산업“다원화”발전，특별시지지이망락위평태적동화，장성위파재중국도연화동화산업정책제정자면전적중요과제。
In recent years, 3D stereoscope animation films, in which "Avatar" is regarded as a representative, become very popular. The animation has relied increasingly on computer graphics (CG) special effects and mo- tion capture technology, which makes the aesthetics of the animated film be more simplified. In this situation, the paper queries "Hollywood mode" of 3 D animation and explores the meaning and value of traditional anima- tion. This paper points out that the emerging network media may become an important platform for renaissance of traditional animation at present. Therefore, how to support and guide the development of " diversification" of China' s animation industry, especially to support the new media animation in network platform by the policy and the funds, will become an important issue confronted by the directors and the animation industry policy makers.
