现代营销
現代營銷
현대영소
MODERN MARKETING
2012年
11期
224-225
,共2页
语言模因%店铺命名%强势模因%语言模用
語言模因%店鋪命名%彊勢模因%語言模用
어언모인%점포명명%강세모인%어언모용
Llanguage memes Shop named Strong memes Language module
现代店铺命名形式繁多,形态各异。是特殊的语用现象。它反映了社会多元化的价值取向,为语言注入新的内容,推动语言的发展变化。但又总体呈现出＂重复、借助、依附＂等单一模用形态,带来了语言的变异和污染。结合语言模因论这一现代语用理论,对店名模因组合的规律和模因复合体特征进行描写和分析,揭示其模用实质,为规范这一语言现象提供了新思路。
現代店鋪命名形式繁多,形態各異。是特殊的語用現象。它反映瞭社會多元化的價值取嚮,為語言註入新的內容,推動語言的髮展變化。但又總體呈現齣＂重複、藉助、依附＂等單一模用形態,帶來瞭語言的變異和汙染。結閤語言模因論這一現代語用理論,對店名模因組閤的規律和模因複閤體特徵進行描寫和分析,揭示其模用實質,為規範這一語言現象提供瞭新思路。
현대점포명명형식번다,형태각이。시특수적어용현상。타반영료사회다원화적개치취향,위어언주입신적내용,추동어언적발전변화。단우총체정현출＂중복、차조、의부＂등단일모용형태,대래료어언적변이화오염。결합어언모인론저일현대어용이론,대점명모인조합적규률화모인복합체특정진행묘사화분석,게시기모용실질,위규범저일어언현상제공료신사로。
Modern shop named form is various, different patterns. Is a special language phenomenon. It reflects social diversified wllue orientation, is the language with new content, promote the development and change of the language. But the whole show ", with repeated, depend on" single mold form, bring about language variation and pollution. A combination of language memetics the modern theory of pragmatics, to store model because of a combination of role and meme complex features of description and analysis, reveals the mold with essence, in order for a language phenomenon provides a new train of thought.
