旅游世界：旅游发展研究
旅遊世界：旅遊髮展研究
여유세계：여유발전연구
yago
2012年
3期
30-34
,共5页
旅游目的地%要素体系%转变路径%漳州
旅遊目的地%要素體繫%轉變路徑%漳州
여유목적지%요소체계%전변로경%장주
Tourism destination%Element system%Transformative path%Zhangzhou
在板块旅游格局下，旅游开发从景区开发为主转向以市域为基本单位的旅游目的地建设为主。漳州旅游目前还是以客源输出地为主，旅行社地接量比重低造成漳州旅游接待人次、旅游收入增长低于福建省平均水平。高铁的建设、厦漳泉同城一体化、福建作为大陆居民赴台旅游的主要集散地以及海峡旅游上升国家决策等为漳州从旅游客源地转型为旅游目的地提供良好的发展机遇。从打遣吸引要素、提升服务要素和优化环境要素三个层面，指出漳州旅游目的地发展路径提升建议。
在闆塊旅遊格跼下，旅遊開髮從景區開髮為主轉嚮以市域為基本單位的旅遊目的地建設為主。漳州旅遊目前還是以客源輸齣地為主，旅行社地接量比重低造成漳州旅遊接待人次、旅遊收入增長低于福建省平均水平。高鐵的建設、廈漳泉同城一體化、福建作為大陸居民赴檯旅遊的主要集散地以及海峽旅遊上升國傢決策等為漳州從旅遊客源地轉型為旅遊目的地提供良好的髮展機遇。從打遣吸引要素、提升服務要素和優化環境要素三箇層麵，指齣漳州旅遊目的地髮展路徑提升建議。
재판괴여유격국하，여유개발종경구개발위주전향이시역위기본단위적여유목적지건설위주。장주여유목전환시이객원수출지위주，여행사지접량비중저조성장주여유접대인차、여유수입증장저우복건성평균수평。고철적건설、하장천동성일체화、복건작위대륙거민부태여유적주요집산지이급해협여유상승국가결책등위장주종여유객원지전형위여유목적지제공량호적발전궤우。종타견흡인요소、제승복무요소화우화배경요소삼개층면，지출장주여유목적지발전로경제승건의。
In the area tourism pattern, tourism development shifted from scenic spots exploiting to tourism destination development in which city region is the basic construction unit. At present Zhangzhou is mainly still a tourist output region, a low proportion of received tour business amounts for travel services results in a lower increasing speed of tourists and tourism revenues than the average of Fujian Province. Zhangzhou is faced with a good opportunity of transforming from tourism origin to destination, such as express-railway construction, integration of Xiamen, Quanzhou and Zhangzhou, Fujian as the main gathering and dispersing center for mainland residents traveling Taiwan, and cross-straits tour ascending a national decision. Suggestions is put forward for transformative path to tourism destination from building attraction elements, advancing service elements and optimizing environment elements for Zhangzhou.
