CAJ | 학술논문

新经验产业组织分析（NEIO）是研究产业竞争性行为与绩效关系的一种实证范式。本文以目前传媒上市公司相关数据作为取样对象，运用NEIO模型重点分析保持产品差异前提下的市场势力和规模经济。结果显示：中国的传媒业上市公司存在显著的市场势力；在考虑企业之间生产差异率时，传媒产业上市公司显著地规模不经济；在考虑多年改制而带来的技术进步时，企业呈现出比较显著的规模经济效益。
신경험산업조직분석（NEIO）시연구산업경쟁성행위여적효관계적일충실증범식。본문이목전전매상시공사상관수거작위취양대상，운용NEIO모형중점분석보지산품차이전제하적시장세력화규모경제。결과현시：중국적전매업상시공사존재현저적시장세력；재고필기업지간생산차이솔시，전매산업상시공사현저지규모불경제；재고필다년개제이대래적기술진보시，기업정현출비교현저적규모경제효익。
New empirical industrial organization （NEIO） is currently the empirical !paradigms to study the companies＇ competitive behavior and performance among the industry. The paper employs the New Empirical In- dustrial Organization （NEIO） to test the market power of Chinese media industry during its progress of market transformation. This study focuses on media industry＇s market power and economies of scale under their products difference. With use of Chinese current listed media companies as the data sample, quarktitative analysis states some interesting results that, in considering differences of production rate, the listed media companies in China＇s media industry have significant level of market power but of diseeonomies of scale. On the other hand, the scale of operation possibly achieves economical in considering the rate of technological progress.