CAJ | 학술논문

由于任何人都可以在网上发布言论或发表信息，Web上的信息和信息源的准确性亟待验证。再者，电子商务在Web中的应用，Web中许多信息的准确性以及正确性与利益相关，使得Web用户的行为更受信任的制约，信任就成为Web发展的一大障碍。要建立信任首先就要关注如何建立Web用户对网站的初始信任。本文旨在论述初始信任的形成模型及之间如何影响。
유우임하인도가이재망상발포언론혹발표신식，Web상적신식화신식원적준학성극대험증。재자，전자상무재Web중적응용，Web중허다신식적준학성이급정학성여이익상관，사득Web용호적행위경수신임적제약，신임취성위Web발전적일대장애。요건립신임수선취요관주여하건립Web용호대망참적초시신임。본문지재논술초시신임적형성모형급지간여하영향。
Since anyone can say or post anything on the Web, the source of the information on the Web needs to be validated as well as the information that the source provides. Furthermore, the application of e-commerce on the Web, the accuracy of information is related to personal interest so that the behavior of Web users is almost limited by Trust. Trust has become a major obstacle to the development of Web. To build Trust, we must first focus on how to establish the Initial Trust of the Web. This paper aims to propose a model of Initial trust formation and to explain how they impact reciprocally.