CAJ | 학술논문

户外广告的管理已成为目前城市管理中最为主要的一项任务，然而以往户外广告管理手段相对较为落后，规划审批效率较低。本文针对目前户外广告规划管理中存在的问题，提出了利用三维GIS实现户外广告规划审批，研究了基于户外广告规划控制盒的城市户外广告三维规划审批关键技术，并将该技术成功应用于《上海市户外广告监查管理系统》项目中，实现了对上海市重点地区户外广告规划审批的精细化、高效化、形象化管理。
호외엄고적관리이성위목전성시관리중최위주요적일항임무，연이이왕호외엄고관리수단상대교위락후，규화심비효솔교저。본문침대목전호외엄고규화관리중존재적문제，제출료이용삼유GIS실현호외엄고규화심비，연구료기우호외엄고규화공제합적성시호외엄고삼유규화심비관건기술，병장해기술성공응용우《상해시호외엄고감사관리계통》항목중，실현료대상해시중점지구호외엄고규화심비적정세화、고효화、형상화관리。
Outdoor advertising management has become one of the most main tasks in current urban management. Nevertheless current management means was relatively backward, and planning permission was also low efficiency. In this paper, outdoor advertising planning permission based on 3D GIS was put forward on this question existing in the outdoor advertising at present, and key techniques of 3D outdoor advertising planning permission were studied on the basis of the control box for urban outdoor advertising planning. Furthermore, the technology had been successfully applied to the project of outdoor advertising monitoring management system in Shanghai. It visually realized refined and efficient management for outdoor advertising planning permission in key areas of Shanghai.