房地产项目营销策划的实例分析
방지산항목영소책화적실례분석
The case analysis on real estate project marketing planning
  • 万方数据
    山西建筑 산서건축
    SHANXI ARCHITECTURE
    2012年 20期 230-231 ,共2页

    姚家伟%覃民武%侯兆铭

    요가위%담민무%후조명

    房地产项目%营销策划%实例%分析 房地產項目%營銷策劃%實例%分析
    방지산항목%영소책화%실례%분석
    real estate project%marketing planning%example%analysis
    在房地产营销策划理论的基础上，以房地产营销策划方案研究为主题，通过对某房地产项目进行实地调查和搜集相关的资料，确定了该项目的具体营销策划方案，为企业产品的市场营销奠定了理论基础。
    재방지산영소책화이론적기출상，이방지산영소책화방안연구위주제，통과대모방지산항목진행실지조사화수집상관적자료，학정료해항목적구체영소책화방안，위기업산품적시장영소전정료이론기출。
    On the basis of real estate marketing planning theory, taking real estate marketing planning scheme research as the theme, through the field investigation and collection of relevant information to a real estate project, determined the specific marketing planning of this project, laid a theoretical basis for the marketing of enterprise products.
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