CAJ | 학술논문

网络环境下，媒体格局发生了重大变化，对国家公务人员的媒介素养提出了更高的要求。目前，公务人员媒介素养存在的主要问题有：不了解网络环境下的传播规律，对网络媒体存在抵触、畏惧心理，新媒体舆论引导能力欠缺，不能用来为做好工作服务。国家公务人员亟需转变观念，主动接受媒体、善待媒体，并且通过学习、培训等手段，掌握网络话语权，提高运用新媒体解决实际问题的能力，提高政府部门的公信力。
망락배경하，매체격국발생료중대변화，대국가공무인원적매개소양제출료경고적요구。목전，공무인원매개소양존재적주요문제유：불료해망락배경하적전파규률，대망락매체존재저촉、외구심리，신매체여론인도능력흠결，불능용래위주호공작복무。국가공무인원극수전변관념，주동접수매체、선대매체，병차통과학습、배훈등수단，장악망락화어권，제고운용신매체해결실제문제적능력，제고정부부문적공신력。
Under the network environment , great changes have taken place in the media landscape , and higher re-quirements are put forward for the public servants'media literacy .At present , the main problems of public servants media literacy are:They do not understand the propagation law in network environment ; They have resistance and fear psychology for the existence of network media;They lack of ability to guide public opinion on new media;Thay can not do the good work of services .Public servants must change their ideas , accept the media actively , treat the media, and by learning and training , master network voice , increase the ability to solve practical problems by using new media, thereby improving the credibility of the government department .