CAJ | 학술논문

面对日趋激烈的市场竞争，广大茶企积极应对，努力探寻茶产业转型升级之路，“茶旅融合”助推茶产业转型升级便是这一探索过程中取得的重要成果之一。文章以湖北邓村绿茶集团为例，分析了“茶旅融合”协同发展的机缘，总结了“茶旅融合”促进茶产业发展的路径，提出了“茶旅融合”助推茶产业转型升级的策略，以期对鄂茶产业乃至全国茶产业的可持续发展提供借鉴。
면대일추격렬적시장경쟁，엄대다기적겁응대，노력탐심다산업전형승급지로，“다려융합”조추다산업전형승급편시저일탐색과정중취득적중요성과지일。문장이호북산촌록다집단위례，분석료“다려융합”협동발전적궤연，총결료“다려융합”촉진다산업발전적로경，제출료“다려융합”조추다산업전형승급적책략，이기대악다산업내지전국다산업적가지속발전제공차감。
Faced with increasingly fierce marketing competition, a large number of tea enterprises responded positively and found out the path of transforming and upgrading tea industry. The integration of tea industry and tourism was one of the most important achievements in the course of exploration. In the paper Hubei Deng Village Green Tea Group was taken as an example to analyze the coordinated development chances of the above two industries, and to summarize the path to promote the integration, then the strategies upgrading tea industry by integration of the two industries were presented, after all to provide a paradigm about the sustainable development of tea industry for Hubei province and even the whole country.