CAJ | 학술논문

新兴市场下，创新的市场溢出效应是影响企业能否从创新中获利的一个重要因素。基于创新的可占有理论，识别出两种有关市场溢出的风险，即被本地市场竞争者窃取和在合作中被合作伙伴窃取。通过对苏州工业园区270家制造企业进行问卷调查，研究市场焦点（以出口还是本地市场为主）和企业组织形式（独资还是合资）如何影响新兴市场上高、低科技企业创新与绩效之间的关系，利用层级回归的统计方法进行实证检验。研究结果表明，独资的低科技企业比合资企业更能从创新中获利，在高科技企业中两种组织形式不存在明显差别；无论是高科技企业还是低科技企业，聚焦于出口市场都能增强创新与绩效之间的正向关系。研究结果对于新兴市场上企业如何从创新中获利有重要实践启示。
신흥시장하，창신적시장일출효응시영향기업능부종창신중획리적일개중요인소。기우창신적가점유이론，식별출량충유관시장일출적풍험，즉피본지시장경쟁자절취화재합작중피합작화반절취。통과대소주공업완구270가제조기업진행문권조사，연구시장초점（이출구환시본지시장위주）화기업조직형식（독자환시합자）여하영향신흥시장상고、저과기기업창신여적효지간적관계，이용층급회귀적통계방법진행실증검험。연구결과표명，독자적저과기기업비합자기업경능종창신중획리，재고과기기업중량충조직형식불존재명현차별；무론시고과기기업환시저과기기업，취초우출구시장도능증강창신여적효지간적정향관계。연구결과대우신흥시장상기업여하종창신중획리유중요실천계시。
In the emerging market , the market spillover of innovations plays an important role in affecting enterprises′ability to profit from innovations .Based on the appropriability of innovations , the study identifies two hazards related to market spillover:stolen by local competitors and stolen by cooperation partners .Using survey data from 270 enterprises in Suzhou Industrial Park , we explore how market focus ( overseas market or local market ) and organizational form ( wholly-owned enterprise or joint ven-ture) moderate the relationship between innovation and performance for the high-and low-tech enterprises in the emerging mar-ket.The hypotheses are tested by hierarchical regression statistical methods and results show that :①in low-tech enterprises, the wholly-owned ones do better in gaining profits from innovations than joint ventures do , while there is no significant difference be-tween these two types in high-tech enterprises;and②focusing on overseas markets can enhance the positive relationship between innovations and performances for both high-tech and low-tech enterprises .The conclusions have important implications for enter-prises in emerging markets to profit from innovations .